Today, web pages are as dynamic as they’ve ever been, and you need more than one metric to understand your site’s performance and your end-user experience. User-centric performance metrics are critical for frontend development teams who want to proactively measure, benchmark, and improve their digital customer experience. As a website developer, you know you can’t focus on the visual elements alone. Your customers want an engaging, responsive experience when they visit your site. Performance is critical.
Traditional metrics like page load time (historically measured by the window.onload event) are less effective for monitoring modern sites. Metrics that identify “perceived performance” can shed light on your customer experience and help you understand how fast your pages load, but speed can’t be the only thing you care about. Interactivity metrics, on the other hand, help you measure when your pages become “usable.” Where perceived performance metrics—like
firstContentfulPaint—tells you when the user experiences something happening on the page, interactivity metrics let you know when end users can interact with the content of your page.
Further, interactivity metrics help you measure and improve customer experience by showing:
- How quickly your users can interact with visual content after your site renders it
- How quickly your users get a response after interacting with visual content
- How code-level elements of your site affect user interaction across device type, browser, or browser version
Paint metrics and interactivity metrics are part of the PageViewTiming Event
firstContentfulPaint metrics give you information about when users perceive your site is ready to use, but these metrics don’t always occur in a consistent or convenient time frame. In fact, we found that in many instances,
firstContentfulPaint metrics weren’t recorded before the
window.onload event, meaning that the classic “page load” time did not guarantee there was even visual content on the page.
To help teams more precisely benchmark and improve the customer experience, we’ve released three “interactivity metrics” that measure how long it takes before your web pages are usable:
In New Relic, you can query
firstContentfulPaint metrics—using the
firstContentfulPaint metrics are now available in New Relic Synthetics to help you understand how long it takes your site to display content or a background. Use Synthetics to combine long-running task count metrics with
firstPaint and interactivity metrics in test labs to compare those results with the same metrics collected from real user traffic in your production environment.
PageViewTiming event sends data as it’s available, so now when New Relic sees
firstPaint, the event is recorded. And FID and
firstInteraction are reported together.
Note: Interactivity metrics can be collected for all browser types, but
firstContentfulPaint are restricted to Google Chrome.
Using firstInteraction metrics
firstInteraction metrics to capture the moment in time when a user first attempts to engage with your site, whether by pointerdown, click, touchstart, or keydown. Along with
firstInteraction metrics help you understand the point at which your customers think your site is ready to use.
You can also query
firstInteraction metrics using the New Relic One chart builder. For example:
firstInteraction by interaction type: Determine if certain interactions more performant than others
From PageViewTiming select percentile(firstInteraction, 50) since 30 minutes ago timeseries facet interactionType
firstInteraction compared to
firstContentfulPaint: Find patterns to determine how soon your users start to engage after content is visible on the page
From PageViewTiming select percentile(firstContentfulPaint, 50), percentile(firstPaint, 50), percentile(firstInteraction, 50) since 2 days ago timeseries
Using firstInputDelay (FID) metric
With that in mind, the
firstInputDelay metric measures the time between when a user first interacts with your site (
firstInteraction) and when your site responds (in other words, when the main thread is free).
To reduce FID, consider slow-loading elements throughout your pages. In some cases, you may be able to reduce FID by changing the order of how elements load on your page; for example, load larger images or third-party components last.
You can query
firstInputDelay metrics using the New Relic One chart builder. For example:
firstInputDelay by interaction type: Determine if certain interactions perform better than others
From PageViewTiming select percentile(firstInputDelay, 50)/1000 since 1 day ago timeseries facet interactionType
firstInputDelay by Browser/version: Find differences in performance across browsers
From PageViewTiming select percentile(firstInputDelay, 50)/1000 since 1 day ago timeseries facet userAgentName, userAgentVersion
Using longRunningTasksCounts metrics
longRunningTasksCounts to identify objects that can be optimized to improve page load performance. If any of these tasks occur before site content loads, improve those processes first.
You can find
longRunningTasksCount in Synthetics, tracked by a count of how many instances occur per page. These are captured in Synthetics alongside
They’re also available for query within New Relic One dashboards.
Example query: Track how many long-running tasks you have, per URL
FROM SyntheticRequest SELECT count(longRunningTasksCount) WHERE isNavigationRoot IS TRUE FACET URL
Three key uses for interactivity and perceived performance metrics
Ultimately, your users demand that you pay attention to the performance of your website. From measuring when your page first displays a background or content to the length of time before your users can interact with the site to fine-tuning your site’s responsiveness by understanding how your code impacts the browser’s main thread—there’s a lot of work to be done.
Here are three ways to use interactivity metrics alongside perceived performance metrics:
- Improve customer experience. Correlate perceived performance metrics to larger business KPIs and find direct links between how fast your pages display content and the amount of page views you receive; or compare how quickly your pages were ready for interaction to the amount of ads clicked in a given time period. Benchmark such customer-centric experiences, and use those measurements to plan longer-term web page optimization projects.
- Eliminate performance issues in pre-production and monitor them in production. Use synthetic monitors in a staging environment to ensure that new code doesn’t negatively impact your users.
- Write code, utilizing performance budgets.
- Test code in a lab environment using synthetic monitoring and proactively eliminate issues by identifying them before a deployment.
- Deploy code and use alerts and telemetry data to immediately identify regressions.
- Deploy real user monitoring in production environment to measure your true customer experience across geographies, devices, and networks.
- Perform competitive benchmarking. If possible, allocate resources to your web development teams to enhance page speed optimization. Understand where you stand compared to your competition and plan to be at least 20% faster for good measure.
Interested in learning more about how New Relic supports the digital customer experience? Review this best practices guide for monitoring web and mobile sites.