Modern Software Podcast logoDo you know which day is the biggest of the year for ordering flowers? Think it’s Valentine’s Day? Guess again. It’s Mother’s Day, and it’s not even close.

And if you’re like many people who find it difficult to remember to order flowers in time to make Mom happy, spare a thought for Kevin Klein, vice president of engineering at BloomThat, which recently scaled its flower delivery service nationwide. Your procrastination puts even more pressure on the BloomThat team to make sure its web and mobile operations are ready and able to handle the last-minute crunch of orders, without a history to help determine the scale that will be needed. Fortunately, New Relic is there to help!

On the latest edition of the New Relic Modern Software Podcast, Kevin explains how BloomThat relies on the entire New Relic Software Analytics Cloud (time code 22:53). According to Kevin, technology has actually made the $8 billion flower-delivery business more difficult, and the company relies on New Relic to help smooth the path.

kevin klein bloomthat

Kevin Klein, VP of Engineering, BloomThat

New Relic “plays the most important role,” Kevin says, in helping to determine when BloomThat might need to spin up more services in the cloud. In addition, he adds, “we’ve actually shifted to using [New Relic] Insights more for … figuring out where products are going to go.”

The company shares that analysis on screens located throughout its offices so top management can make better data-driven decisions. Now that it’s nationwide, BloomThat also uses New Relic Synthetics to track geographical factors. Kevin says, “Synthetics has saved my life many times!”

Want to take advantage of BloomThat’s tech to order flowers for your next special occasion? Use this coupon code to save $5 on your order: DataNerd16 (Note: Same-day delivery is available only in San Francisco, New York, and Brooklyn).


Because: Cloud

Of course, the Modern Software Podcast is all about dissecting the latest tech news and trends, too—ripped from the virtual pages of This Week in Modern Software, our can’t-miss weekly analysis of what really matters in the world of modern software. This time, the Modern Software Podcast crew—New Relic Developer Evangelist Tori Wieldt, Senior VP of Marketing Jay Fry, and VP of Customer Analytics Todd Etchieson—talk about the trends revealed in the latest round of corporate earnings reports.

For example, what does it mean that Apple sold fewer iPhones even as Facebook’s mobile ad revenue skyrocketed (2:26)? Similarly, Amazon reported blowout numbers for Amazon Web Services. Why? “Because: Cloud!” Tori says, drawing on a recent Reddit discussion. By the way, that’s now my favorite new phrase (8:54).

We also look at the Minecraft phenomenon, which the New York Times Magazine recently cast as “the good computer game” that helps kids learn the precepts of programming. Is Minecraft really the answer to STEM education, or as Jay calls it, “the gateway drug to programming” (11:15)?

Finally, we discuss a fascinating piece in the Harvard Business Review, where U.C. Irvine professor and Founding Director of the Center for Digital Transformation, Vijay Gurbaxani, explains why You Don’t Have to Be a Software Company to Think Like One. Gurbaxani starts with the line “Every business is, willingly or unwillingly, a competitor on a software playing field, no matter which sector it’s in.” That could have come right from the mouth of New Relic founder and CEO Lew Cirne, so we couldn’t agree more, but what does it really mean? Listen to the New Relic Modern Software Podcast to find out (17:30).

All this and much more in the latest episode of the New Relic Modern Software Podcast!

New Relic was the host of the attached forum presented in the embedded podcast. However, the content and views expressed are those of the participants and do not necessarily reflect the views of New Relic. By hosting the podcast, New Relic does not necessarily adopt, guarantee, approve or endorse the information, views or products referenced therein.

If you like what you hear, be sure to subscribe to the New Relic Modern Software Podcast on iTunes or SoundCloud.


Note: The intro music for the Modern Software Podcast is courtesy of Audionautix. Tulip image courtesy of'

Fredric Paul (aka The Freditor) is Editor in Chief for New Relic. He's an award-winning writer, editor, and content strategist who has held senior editorial positions at ReadWrite,, InformationWeek, CNET, Electronic Entertainment, PC World, and PC|Computing. His writing has appeared in MIT Technology Review, Omni, Conde Nast Traveler, and Newsweek, among other places. View posts by .

Interested in writing for New Relic Blog? Send us a pitch!