As a part of our partnership with Major League Baseball, we are excited to launch new advertising online and offline on MLB Network and across MLB’s digital properties—the very same digital properties that MLB Advanced Media (MLBAM) keeps running with the help of New Relic.

This campaign is part of a larger partnership between New Relic and MLB. Through its digital arm, MLBAM, Major League Baseball has transformed the way baseball fans consume the game. Now, we can experience baseball anywhere we want: in the stadium, on TV and radio, or via our smartphones and tablets. MLBAM’s apps also deliver enhanced digital experiences for baseball fans with advanced stats and views into the performance of their favorite players. The most exciting part of this is that Major League Baseball is the ultimate Data Nerd sport—the modern game and competition is defined by numbers and analytics.

The story behind the ads

The goal of our ads is pretty simple: to showcase just how easy it is for MLBAM to manage application performance with New Relic and to compete with data. We wanted to have a little fun with this story, though, so we used the experience of a manager and his baseball team to bring it to life. To play the role of the manager responsible for rolling out New Relic at MLBAM, we needed someone with management experience at the highest level of the game and the demonstrated ability to make tough decisions under pressure. Someone who could inspire IT ops and dev teams just as easily as he could motivate major league ballplayers. That someone turned out to be none other than the one and only Bobby Valentine, who managed the Texas Rangers, New York Mets, and Boston Red Sox.

bobby valentine brian kenny MLBAM

We’re fortunate that Bobby agreed to come “out of retirement” and back to the baseball world. And we’re just as excited to be able to fill the role of his trusty sidekick with MLB Network anchorman and resident sabermetrician Brian Kenny. The videos follow the hilarious baseball duo through their experiences rolling out New Relic at MLBAM, including that time when things got just a little heated as Bobby realized how easy it is to manage software performance with New Relic:

New Relic is proud to be a part of freeing customers from the daily tantrums caused by bad software. And my personal obsession—following the Toronto Blue Jays on the MLB at Bat app—is even more fun knowing that our software analytics are a key asset that helps make the service delivery better.

Watch the entire series of MLBAM ads on YouTube.

New Relic and Major League Baseball

We are also thrilled to be part of a weekly feature on MLB TV starring Brian called “Digging into the Data,” and New Relic users and baseball fans in the New York area have a chance to meet Brian and get a signed copy of his new book, Ahead of the Curve, Inside the Baseball Revolution, next week in Manhattan at FutureStack16 Tour: New York. Register now!


Note: Event dates, participants, and topics are subject to change without notice. 

Robson Grieve is CMO of New Relic. View posts by .

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