“What gets measured gets managed,” is a famous business mantra commonly attributed to management guru Peter Drucker. For Verivox CIO Hans Gruber, though, the question isn’t just what to measure, but how.

According to Hans, using tools like New Relic to monitor and measure performance is essential to answering that question. And it seems to be working for the German company, which specializes in price comparisons across a range of consumer services and utilities. Although almost 20 years old, Verivox is currently enjoying 20% annual growth.

hans gruber of verivox on stage at futurestack berlin

In his presentation at FutureStack17: Berlin, titled “Performance Management and Optimization in a Portfolio Company” (delivered along with Gerald Madlmayr of ProSiebenSat.1 Media SE) Hans described discovering that Verivox’s page load time was longer than five seconds. In fact, he paused for five seconds in the middle of his talk to illustrate how “weird” a delay like that can feel.

Getting rid of the weirdness isn’t always easy, though. Site speed, he warned, is “a pretty complex beast.” To hear Hans’ tips on how to “make speed a habit,” including which KPIs to focus on and which tools to use, watch the full presentation in the video below:

Don’t miss the other FutureStack: Berlin video posts in this series:

You can see all available FutureStack presentation videos, including the keynotes, at our FutureStack17 YouTube playlist.

Join us in New York City

Thank you to Hans and Gerald—and all our amazing speakers—for making our FutureStack world tour such a huge success. Join us in the Big Apple, September 13-14, for our 2-day flagship event, FutureStack: New York! Be sure to save your spot—register here today.

Follow @futurestack and the #futurestack hashtag on Twitter to stay updated.

Watch a video preview of our FutureStack: New York event below:


Note: Event dates, speakers, and schedules are subject to change without notice. FutureStack: Berlin photos by Jörg Parsick-Mathieu.

B.J. Hinshaw is a freelance writer based in Northern California. View posts by .

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