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How to Create Mobile Ads That Don’t Suck

App monetization is a hot topic among developers, especially since only 0.01% of developers will consider their apps to be a financial success by 2018, according to research from Gartner in Q1 2014. Pay-to-download apps are already scarce, with over 90% of current apps being free to download. Many free-to-download apps generate revenue with in-app…

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