Yellow Pages Group: A 100-Year-Old Enterprise with Startup Agility

When you’ve been in business for more than a century, a lot inevitably changes. Technologies evolve, consumer preferences shift, and customer engagement expands to a variety of new channels. In order to stay relevant, you need to be as lean and agile as possible, which often isn’t easy—especially when you’re an enterprise. But as Yellow Pages Group (YPG) recently showed us, with the right tools and processes in place, it is possible for an enterprise to act like a startup; not just surviving, but thriving, in an agile and rapidly-evolving environment.

YPG is a Canadian owned and operated digital media company offering businesses comprehensive media solutions to meet their marketing objectives. Traditionally known for printing Yellow Pages business directories, the company now occupies a leading position in the country’s digital media space, operating key properties and publications, including YellowPages.ca, Canada411.ca, RedFlagDeals.com, and Yellow Pages and ShopWise mobile apps.

As Paul Ryan, CTO at YPG explains, however, transforming from a print company to a digital one isn’t without its hurdles. “We’ve been in the media space for over 100 years now, and as you can imagine, we’ve grown tremendously. But over the course of that growth, we’ve added all kinds of different applications that weren’t particularly well integrated, so we had to figure out very quickly what worked and what didn’t, and how best to clean things up a bit.”

 YPG’s DevOps-focused team turned to New Relic as its go-to tool for boosting the speed and relevance of its web and mobile applications. Today, the company uses New Relic’s:

    • Web monitoring to uncover powerful insights across the organization
    • Mobile monitoring to troubleshoot issues across its various mobile development platforms
    • Plugins to gain instant visibility into metrics from multiple technologies—all in one place

Paul explains it much more eloquently in the video below, so take a look. And if you want to learn more, additional resources follow.

Want more?

    • Read the YPG case study
    • Watch Paul Ryan’s talk, “Rapidly Refactoring Legacy,” from last year’s FutureStack conference

Asami Novak is director of content strategy and development at New Relic. Prior to joining the New Relic team, she wrote marketing and ad copy for a variety of B2B and B2C companies. Her editorial writing has appeared in WIRED and Dwell, among other publications. View posts by .

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