When Maria Brinas-Dobrowski started at Target as a technical architect consultant two and half years ago, she was immediately drawn into discussions on what would be the giant retailer’s next-generation mobile device for store workers and its next application architecture.
Target hopes this transition will help digital become part of the company’s DNA, Maria told her audience at New Relic’s FutureStack15 user conference late last year. The company plans to use mobile as part of its omni-channel strategy, she said. Target wants to deliver the same great experience whether “guests” (customers) are in the store, on the Web, or on a mobile device.
The company is spending $1 billion, she said, to grow from the “analysis paralysis” of being a “superior planner and inferior doer” to being “a superior planner and at the same time a superior doer.”
That means embracing progress over perfection and evolving from waterfall development to more agile techniques. She asked audience members to imagine the shock among Target’s 347,000 team members, 1,800 stores, 41 distribution centers, 7 headquarters, and 2 data centers when the company said it was going to deploy new digital apps on team members’ in-store mobile devices every 6 months—and test Minimum Viable Products and Proofs of Concept in the stores!
That kind of change can be disruptive, Maria acknowledged. When you are deploying across 1,800 stores, suddenly issues start coming out. That’s one way New Relic Mobile APM can help. “It’s not just about crisis management,” Maria said, “it’s also about performance analytics.” For Target, “performance is not a luxury, it’s a requirement.”
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Photos: © Andrew Weeks Photography
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