New Relic Helps ReachLocal Stay Focused on the Client Experience [Video]

Most business owners want the same thing: more time, more money, and more customers. That’s where ReachLocal comes in. The company provides leading digital marketing technology to local businesses, leveraging over a decade’s worth of marketing intelligence and a team of industry experts dedicated to helping its clients win more customers.

Assessing performance of complicated systems

Michael Hogg, ReachLocal

Michael Hogg, manager of orchestration engineering at ReachLocal

Having grown from a U.S.-only business to one that now spans five continents, ReachLocal needed to put tools in place that would allow the company to maintain its focus on client needs. The engineering and operations teams—working in four different locations—required a solution that not only provided a common means of measuring application success but also gave deeper insight into the performance of the company’s complicated legacy systems.

The answer? New Relic.

New Relic started delivering benefits almost immediately. We spotted long-running performance issues we hadn’t seen before. Within days of implementing New Relic, developers were approaching operations to work together to fix application performance problems.

—Michael Hogg, manager of orchestration engineering, ReachLocal

ReachLocal logoToday, ReachLocal relies on a suite of New Relic solutions including New Relic APM, New Relic Browser, New Relic Insights, and New Relic Platform. In fact, New Relic is “baked into” ReachLocal’s entire application infrastructure stack, known at ReachLocal as an application skeleton. Now, when a new application is created, it comes with New Relic already included.

To learn more about how ReachLocal depends on New Relic for monitoring and software analytics so it can better focus on clients, read the full case study and watch the video below:

Morgan Flatley is on the customer marketing team at New Relic. Before making the New Relic marketing team her home, she dabbled in PR for startup tech companies. View posts by .

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