magento logoOnline retailers know the importance of good software behind their Web applications better than anyone. A slow website or poor user experience can quickly turn off customers, and the competition is always just a click away. That’s why e-commerce platform vendor Magento has teamed up with New Relic to create a New Relic Reporting extension designed to help e-tailers optimize the user experience and keep customers coming back.

With this easy-to-install extension, designed by Blue Acorn, Magento customers can now integrate New Relic APM, New Relic Browser, and New Relic Insights with both the Magento Enterprise and Community editions, providing real-time visibility into key business and performance metrics. The result is the ability to make proactive, data-driven decisions that can keep bottlenecks and errors to a minimum and help to optimize customer satisfaction.

To help retailers better understand New Relic, Senior Business Development Executive Steven Sheinfield and Senior Sales Engineer William Li hosted a webinar introducing the New Relic Reporting extension for Magento and outlined the many ways in which online retailers can benefit from New Relic’s Software Analytics Platform.

Check out the full webinar below for an in-depth, hands-on demonstration of New Relic APM, and to learn more about the business benefits of using the New Relic Reporting extension for Magento. We also share highlights of the webinar below:

Find and Fix Bottlenecks

New Relic APM performs a continuous health check on your business’s backend, assessing the performance of your servers as they process each and every software transaction taking place within your system. These transactions might occur in the PHP code, for example, or involve calls out to Memcache or a database. By identifying and reporting—in real time—those transactions that are causing issues, the New Relic Platform enables rapid, targeted troubleshooting. As William notes in the webinar, “This is the bread and butter of what New Relic has to offer.”

But New Relic APM users can go a step further by setting up Key Transactions. Doing so creates a new page dedicated to each individual transaction type requiring closer scrutiny. Apdex score, throughput, error rate—the metrics already generated for the application as a whole are now also generated for particular varieties of transaction, providing invaluable granular data.

Even better, William says, “You have the ability to set up an individual alerting system for your most important transactions”—customer checkout, for example. That alerting system provides timely notification of a crucial issue long before you detect an overall decline in application performance or, worse, begin receiving customer complaints.

See What Your Customer Sees

New Relic Browser helps you look at the performance of your website from the perspective of the end user. In other words, it monitors your storefront as your customers experience it. It highlights pages that are slow to load, and breaks down your user demographics by Web browser (including browser version) and location.

For even more comprehensive data, New Relic Browser Pro offers Session Traces, which let you observe a given user’s stay on a particular page. Page load timing, individual asset loads, user interactions, AJAX requests, callbacks, errors, and other events appear in an interactive timeline. That timeline includes a waterfall visualization, a heat-map overview, and highlighted metrics and problems from that session.

online store illustration“From a technical perspective,” William says, “this is almost like having a Chrome debugger or developer tool running on that user’s browser as they’re moving through your site.” Most important, it provides crucial insight into user perception of site performance. After all, waiting for a page to update following a new interaction with content from the backend is, for a potential customer, no different from waiting for a slow page to load in the first place. Either situation represents a problem that New Relic is designed to help solve or, even better, avoid altogether.

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B.J. Hinshaw is a freelance writer based in Northern California. View posts by .

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