It’s one thing to meet incredible New Relic customers doing innovative work in our back yard. We are, after all, next door to Silicon Valley. It’s quite another to engage with a passionate company on the other side of the world that relies on New Relic to ensure it continues to deliver the best possible experience for its customers.
But that’s exactly what happened with Iain French, co-founder and director of Australian real-estate software provider LockedOn. Our initial intro? He volunteered to create a video that highlights the company’s experience with New Relic APM, New Relic Servers, and New Relic Plugins.
Well, LockedOn actually made the video, and it’s amazing. Watch it here and then read on to learn more about Iain and how LockedOn leverages New Relic.
New Relic: Can you tell us a bit about yourself?
Iain: G’day and thanks for having me! As you mentioned, I am one of the directors at LockedOn, which I founded along with my business partners in 2010. My day-to-day role is head of development, with my background being more than 15 years of Web development and graphic design (specializing in UI/UX) across a number of industries. I work with an amazing team of developers, including our application architect Karl Mikkelsen (the guy with the awesome beard in the video), who I have known since I was four years old.
New Relic: What exactly is LockedOn?
Iain: LockedOn is a cloud-based real estate CRM designed to be easy to use, packed with features, and backed up with an amazing support team. The company was founded by myself along with Luke Newton, Aaron Shiner, and Ray Wood, with all of us having strong backgrounds in real estate management, sales, and systems.
We saw a gap in the market for an easy-to-use CRM solution designed for sales agents (realtors) to get more listings and make sales, combined with accessible/real estate-savvy training and support. Our surveys showed the vast majority of agents weren’t happy with their current systems and wanted something easier to use (and built to make sales) coupled with better support.
So we combined our strengths and founded LockedOn. The response since launching in late 2011 has been incredible. We have been expanding rapidly across Australia and New Zealand, with some of our customers becoming number one agents in their respective areas, thanks in part to LockedOn.
New Relic: How did you first learn about New Relic?
Iain: A few years ago, when we were experiencing some performance issues in our stack, our server techs recommended we give New Relic a try. We jumped on board, and straight away New Relic helped us identify and resolve these issues by giving us deep insights into our stack. We haven’t looked back since.
New Relic: How has the New Relic footprint expanded at LockedOn since you first deployed?
Iain: Before our move to Amazon Web Services, we had the New Relic agent deployed on our virtual machines. The analytics that New Relic provided were vital in helping us move our stack to AWS and gave us the data we needed to provision our servers. We are now running New Relic across our entire AWS environment, and the insights provided have been instrumental in improving our performance and reliability.
New Relic: Do you have a favorite “aha” moment from using New Relic?
Iain: When we first drilled down to see the stack trace of a sample request. It was amazing to see what code path was run and how long it spent in each function. Everything became so live and visible in ways we had never seen! This has made live performance profiling a snack.
New Relic: Do you have any advice for companies considering implementing New Relic?
Iain: Give New Relic as much information as you can! Set up every agent as deep as you can go. Every bit of information you give New Relic pays dividends.
New Relic: Finally, what Australian stereotypes make you cringe the most?
Iain: There are a few things I need to clarify:
- While we do put them on the barbie, it’s called a prawn, not a shrimp!
- Foster’s Beer is very rarely seen in Australia. We actually love our craft beers (my pick is James Squire, give it a try if you ever get the chance).
- Our toilets flush clockwise? Crazy eh?
- A kangaroo can’t really be used for transport. Those things have a powerful kick. In fact, if anything moves in Australia, it’s probably deadly.
On that note, I think it’s time for me to chuck a shrimp on the barbie and crack open a tinnie of Fosters. Cheers!