hearst logoThe Hearst Corporation may be 128 years old, but it’s no dinosaur.

In fact, the company, one of the largest media and communications conglomerates in the United States, has eagerly embraced the digital revolution.

As Allen Duan, Office of the CTO at Hearst, explains, “Hearst’s historical roots are in the traditional media and entertainment industries, and since technology is impacting all of our business lines—over 350 businesses—we’re actually becoming more of a media and technology company.”

Chances are, no matter what your interests are, you consume content from Hearst on a regular basis. The company co-owns major cable TV networks such as A&E, HISTORY, Lifetime, and ESPN; and has majority ownership in a wide variety of media properties such as TV stations WCVB-TV in Boston and KCRA-TV in Sacramento, Calif.; newspapers including the Houston Chronicle, San Francisco Chronicle, and Albany Times Union; big-name magazines such as Cosmopolitan, ELLE, Harper’s BAZAAR, and Car & Driver; and much, much more.

To manage the complexity of so many business properties, Hearst is counting on a next-generation content management and production ecosystem it calls Media OS. “With Media OS, we’re investing very heavily in a tool that allows our editors to get groundbreaking data and insights,” says Allan. “We use that insight to deliver the best content experiences for our customers.”

Watch the short video below to see how Hearst Corporation uses New Relic APM and New Relic Browser to optimize its new digital platform:

 

According to Allen Duan, New Relic “is easily the most straightforward and all-encompassing monitoring tool that I’ve ever used.”

To learn more, read the full Hearst customer case study.

 

Video screen image courtesy of Shutterstock.com.

David Gaule is an editor at New Relic. Prior to joining the company, he served as senior editor for AllBusiness.com. Way back in the days of paper books, David held positions at HarperCollins Publishers and Little, Brown & Company. View posts by .

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