Mobile Strategy for Today & Tomorrow: A FutureTalk Panel Moderated by Rick Turoczy [Video]

2014 was an extremely exciting year for our FutureTalks speaker series at New Relic’s Portland and San Francisco offices! From Sandi Metz exploring her rules for object-oriented coding and Gene Kim distilling DevOps patterns, to our HUB happy hour with Chris Rieth examining data-powered government in Portland, and our Summer Series with events in San Francisco. Numerous insightful experiences were shared with our local tech communities by these disruptive developers, innovative technologists, and world-changing creatives. Our events were packed, with more than 1,500 total attendees!

And the momentum accelerated with our first event of 2015!

FutureTalk Mobile Strategy

Despite kicking off simultaneously with the NCAA Football Championship game showcasing the local favorites Oregon Ducks, last week’s FutureTalk Thought Leaders Panel on mobile drew a record crowd. Attendees who passed on the Ducks’ loss were treated to an engaging panel discussion on mobile strategy for today and tomorrow, moderated by Rick Turoczy (co-founder and general manager at the Portland Incubator Experiment). Our speakers included FutureTalks veteran Sridhar Solur (general manager for wearables and the Internet of Things at Hewlett-Packard), Michael Richardson (co-founder and director of product at Urban Airship), Sasha Mace (director of mobile at online banking outfit Simple) and our own Jonathan Karon (mobile engineering manager at New Relic).

Strategies shaping the future of mobile

After a brief introduction and some thoughts as to what mobile means to them, we dove into the bigger question of whether companies are still focused on mobile as a unique strategy. We learned that deployment decisions are no longer focused so much on iOS versus Android market share or features, but that it’s becoming a customer-driven decision, requiring an understanding of your particular users’ needs.

This evolution also applies to a common question among startups considering the choice of native apps versus adaptive websites in their mobile design. While performance is key, Sridhar said that consideration must also be given to leveraging the booming number of increasingly sensor-rich devices, which play a huge role in overall costumer experience. And where once simply having an app was enough, most users now expect a host of features.

To see how our panelists addressed these developments, plus what features they thought developers should consider adding to their apps to enhance engagement, the world of mobile payments, and the adoption of consumer app characteristics in the business or B2B app experience, and more, please check out the video below (our apologies for any audio issues).

This is only the beginning of what is sure to become yet another amazing year of FutureTalks with visionaries in technology. So stay tuned for the latest developments and updates on upcoming events by joining our Meetup group, New Relic FutureTalks PDX, and following us on Twitter @newrelic.

Christian Sinai is the Community Relations Manager for New Relic in Portland, Oregon. He is the community lead and liaison for our local outreach efforts, and manages initiatives such as the FutureTalks PDX technical speaker series. View posts by .

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