FutureStack Sponsor Spotlight: AppDirect Says Simplicity = The Most Disruptive Force in Software

AppDirect_logoThis is a guest blog post from Bremner Morris, Business Development at AppDirect, the leading cloud service marketplace and management platform, and FutureStack sponsor.

If you stop to think about it, it’s hard to fathom just how much software has changed over the decades. The first computers, glorified calculators that filled entire rooms, ran on holes punched into cards. Today, billions of lines of code run applications and platforms that power everything from our phones to massive data centers, and beyond.

Despite this under-the-hood complexity, today’s software is easier to use than ever before. In particular, incredible web-based applications—like New Relic, for example—are enabling users around the world to tap into powerful technology once available only to the biggest companies. As New Relic and so many other cloud apps prove, simplicity is the key to success.

At AppDirect, we strive to make it just as simple to distribute web-based software. Our platform connects service and technology providers, ISVs, and end users in a global ecosystem for cloud services. In practice, this means ISVs integrate once to the AppDirect platform and their apps are made available across multiple marketplaces. For example, with AppDirect, New Relic is available on the Rackspace Cloud Tools Marketplace and the just-announced Cloud Foundry Add-on Marketplace.

One quick integration, two different marketplaces (and counting), two different user bases—that’s simplicity in action. We believe it should be as easy to buy software in the cloud as it is on your mobile device, which is why were so passionate about creating delivery standards for cloud-based software distribution. With standards like these, users can purchase web-based apps like New Relic without even having to sign up for an account. AppDirect is making the use of web-based software as simple as using mobile apps on your smartphone; one click purchase, one click access.

This is the future of software, and we’re excited to be long-term partners with New Relic, a company that believes as strongly as we do that making things simple is crucial to where software is going. AppDirect is honored to sponsor FutureStack13, and we look forward to meeting you at the event. Working together, we can prove that simplicity is one of the most disruptive forces on the planet.


Sylvia Vu is New Relic's partner marketing manager. View posts by .

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