Uber could be considered the world’s largest taxi company, but it owns zero taxis. Alibaba is the world’s most valuable retail company, but it carries zero inventory. Facebook is the world’s most popular media company, yet it creates little original content. And Airbnb, the planet’s largest accommodation provider, owns no hotels.

These highly successful, disruptive companies are changing the way business is done around the globe. How? By investing not in physical resources, but in software.

futurestack speaker faiz parkar of pivotal

That’s fine for cloud-native startups, of course. But what does it mean for big, established enterprises with legacy processes and assets? According to Faiz Parkar, Director of Product Marketing at Pivotal, those enterprises can and must learn from the upstarts looking to upstage them.

“Superior digital experiences can’t be bought—they must be built,” Faiz told the attendees of our recent FutureStack: London event in a presentation entitled “How You Can Deliver Software-Based Innovation to Market.”

To learn more about how all kinds of companies can build those experiences and deliver business innovation through software, watch Faiz’s full presentation in the video below:

Don’t miss the other FutureStack: London video posts in this series:

You can see all available FutureStack: London presentation videos, including the keynotes, at our FutureStack17: London YouTube playlist.

Join us in New York City

Thank you to Faiz and all our amazing speakers for making FutureStack: London such a huge success. Join us in the Big Apple, September 13-14, for our 2-day flagship event, FutureStack: New York! Early bird pricing is available until July 15. Be sure to save your spot—register here today.

Follow @futurestack and the #futurestack hashtag on Twitter to stay updated.

Watch a video preview of our FutureStack: New York event below:

Note: Event dates, speakers, and schedules are subject to change without notice.

B.J. Hinshaw is a freelance writer based in Northern California. View posts by .

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