When it comes to holiday shopping on Black Friday weekend, you have one of two options:
Option #1: Wait in long lines (often in the cold) for doors to open, elbow your way through the crowd, arm wrestle someone for the hottest gadget, then wait in a mile-long checkout line.
Option #2: Stay inside, launch your preferred browser on your laptop, tablet or mobile device, add the item to your cart and checkout in about 3.11 seconds .
While brick-and-mortar shops tried almost every trick in the book to lure discount hunters into their stores, e-commerce companies still had a record-breaking Black Friday weekend. In fact, this year’s Cyber Monday (12/2/13) was the biggest online shopping day ever, with 20.6 percent more sales than 2012. 
We anticipated online sales were going to soar this year (as outlined in our e-commerce infographic), and as trends point to more consumers steering away from the hustle and bustle of brick-and-mortar shopping, app performance is more crucial than ever. That’s why we decided to take a closer look at what exactly happened in our e-commerce customers’ apps on Black Friday, Cyber Monday, and the weekend as a whole (11/29/13-12/2/13). Below are some key findings:
– Average payment gateway call time over the weekend was 3.11 seconds; fastest call time was 0.134 seconds
– Paypal.com was the most popular payment gateway used on Black Friday and Cyber Monday (and for the full weekend)
– Top 5 payment gateways over the weekend were:
Shopping is a process, time is limited, and app speed is everything. Make sure your customers have a smooth online shopping experience and deploy New Relic today.
__________________________________________________________ Average payment gateway call time from 11/24/13-12/313  IBM 2013 Holiday Benchmark Report: http://www.practicalecommerce.com/articles/61751-Ecommerce-Strong-on-Black-Friday-Cyber-Monday