E-Commerce Sees Biggest Shopping Weekend Ever

When it comes to holiday shopping on Black Friday weekend, you have one of two options:

Option #1: Wait in long lines (often in the cold) for doors to open, elbow your way through the crowd, arm wrestle someone for the hottest gadget, then wait in a mile-long checkout line.

Option #2: Stay inside, launch your preferred browser on your laptop, tablet or mobile device, add the item to your cart and checkout in about 3.11 seconds [1].

While brick-and-mortar shops tried almost every trick in the book to lure discount hunters into their stores, e-commerce companies still had a record-breaking Black Friday weekend. In fact, this year’s Cyber Monday (12/2/13) was the biggest online shopping day ever, with 20.6 percent more sales than 2012. [2]

online-shopping

We anticipated online sales were going to soar this year (as outlined in our e-commerce infographic), and as trends point to more consumers steering away from the hustle and bustle of brick-and-mortar shopping, app performance is more crucial than ever. That’s why we decided to take a closer look at what exactly happened in our e-commerce customers’ apps on Black Friday, Cyber Monday, and the weekend as a whole  (11/29/13-12/2/13). Below are some key findings:

– Average payment gateway call time over the weekend was 3.11 seconds; fastest call time was 0.134 seconds

Paypal.com was the most popular payment gateway used on Black Friday and Cyber Monday (and for the full weekend)

– Top 5 payment gateways over the weekend were:

Black_Friday-3

Shopping is a process, time is limited, and app speed is everything. Make sure your customers have a smooth online shopping experience and deploy New Relic today.

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[1] Average payment gateway call time from 11/24/13-12/313
[2] IBM 2013 Holiday Benchmark Report: http://www.practicalecommerce.com/articles/61751-Ecommerce-Strong-on-Black-Friday-Cyber-Monday
 
 

Morgan Flatley is on the customer marketing team at New Relic. Before making the New Relic marketing team her home, she dabbled in PR for startup tech companies. View posts by .

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