A few weeks ago, I had a conversation with a longtime friend and colleague of mine, Alan Armstrong of Eigenworks. In the early- to mid-2000’s, Alan worked with me as the Director of Strategy at my previous company, Wily Technology. He’s a smart guy and a brilliant thinker in the domain of enterprise software strategy and product management. He also plays a mean sax.
Our conversation focused on how the Enterprise Software business model is changing, and how the next generation of leaders in the industry will learn from their peers in the consumer software space. Just because software is expensive and used for business purposes does not mean that it needs to be byzantine and painful to use. Furthermore, the best consumer software products invest an incredible amount of effort to make the software sell itself, and leverage the internet to dramatically reduce distribution costs, eliminating the need for a direct sales force and resulting in dramatically lower costs for the customer.
I encourage you to spend a few minutes to listen to the conversation, and to check out Alan’s blog.