For many small businesses, email marketing is a big deal. The ability to communicate effectively with customers online can mean the difference between business failure and success. But having the vision, skill, and courage to start your own business doesn’t automatically make you an email-marketing master.
Thankfully, Constant Contact has been on hand to help since 1995. Working with hundreds of thousands of clients around the world, this popular online marketing platform provides the marketing tools, resources, and coaching that small businesses—everything from local bakeries to yoga studios—need to succeed.
“Our customers are small business owners with little time and even less technical knowledge,” says Adam Gelinas, advisory software engineer at Constant Contact. “They expect our products to be available, easy to use, and free of errors.”
To ensure that the Software-as-a-Service (SaaS) solution it provides exceeds those customer expectations, Constant Contact relies on New Relic.
A virtuous cycle of improvement
Of particular value to Adam is the custom attributes feature, which allows the company to look closely at things like remote IP addresses and browser types. “With custom attributes in New Relic, we can monitor at a very granular, targeted level, allowing us to troubleshoot much more effectively,” he says.
New Relic has also helped Constant Contact successfully adopt a DevOps approach to software development. “New Relic supports this new culture by providing visibility into performance throughout the software lifecycle,” Adam explains. “It really helps instill a sense of ownership and accountability for the software and the customer experience.”
Even better, New Relic allows Constant Contact’s developers to stay focused on building awesome new features, without fear of interruption. “Before New Relic, software engineers would need to abandon their sprints to troubleshoot production issues,” Adam says. Now, with fewer interruptions, the quality of deployments has gone up, which leads in turn to fewer incidents in production—and so on in a virtuous cycle.
Dashboards for everyone
As Adam and his fellow devs leveraged New Relic to streamline processes and optimize performance, their colleagues on the business side began to take note—not just of the end results, but of the means. They started asking for some dashboards of their own.
“It started with one business dashboard in New Relic Insights that shows transactions for a new product offering,” says Adam. “But now we’re getting requests for other custom dashboards that show usage, transactions, button clicks, and other metrics that help stakeholders measure success and track KPIs that are important for the business.”
Migrating with speed and confidence
Not only has New Relic become integral to Constant Contact’s day-to-day workflow, Adam predicts it will play a key role in the company’s imminent migration from private cloud to public cloud—specifically, to Amazon Web Services (AWS).
“We’ll be using New Relic to monitor the migration to AWS and make sure we’re maintaining the same quality levels using our current benchmarks,” he says. “This will allow us to build in the cloud with speed and confidence.”
Best of all, perhaps, that translates to increased speed and confidence for Constant Contacts’ many small business customers, too.
To learn more about how New Relic helps Constant Contact honor its promise of “always being there” for its customers, read the full customer case study: Constant Contact Improves Reliability of Its Email Marketing Solutions.