Luxury cars, extravagant vacations, watches with five-figure price tags—they’re all available to browse (and, if you’re lucky, to buy) online. But it’s in the realm of life’s essentials that e-commerce really comes into its own. From fresh fruits and vegetables to drugstore products, ordering groceries from the comfort of your home is even more convenient than your local convenience store. And it’s proving increasingly popular among consumers worldwide.

bringmeister logoTake Germany, for example. Founded in 1997, Bringmeister is an online grocery store operated by Kaiser’s Tengelmann, a supermarket chain with more than 550 stores across Germany. Offering more than 8,000 items, Bringmeister makes deliveries directly to customers’ doors in the cities of Berlin and Munich.

Optimizing for all ages

Bringmeister’s customers expect a top-quality service, something the company is committed to delivering.

“The user experience is our top goal,” says Urs Martini, chief technology officer at Bringmeister, “because not only do we want to attract younger clientele who grew up using technology, but older people as well.”

hand icon on grocery basketTo optimize that experience for users of all ages and technological abilities, Bringmeister relies on deep visibility into real-time Web performance. When Martini first joined the company, that visibility was lacking—especially when it came to the Magento platform on which Bringmeister operates.

Dependent on EAV (entity/attribute/value) database design, Magento was great for scalability, but required Martini and his colleagues to sift through hundreds of database tables and relatively complex SQL in order to retrieve key performance data.

“I decided within three weeks that we needed New Relic,” says Martini, who knew that New Relic could be integrated seamlessly with the Magento platform. “It was one of the first tools I introduced.”

Rapid results

Within minutes, New Relic APM was helping the company track performance issues down to the transaction level, while New Relic Browser enabled them to improve client-side performance.

With bottlenecks, slowdowns, and other potential problems now easy to identify and troubleshoot, Martini and his DevOps team could feel confident in their ability to deliver exactly the kind of smooth experience their users expect.

Catalyst for improvement

"new relic is the best tool on the market. It's a catalyst for change and improvement." -Urs Martini, Bringmeister CTONew Relic proved particularly useful as the team decided to move the site to the Amazon Web Services cloud.

“New Relic confirmed that it was the right step to take,” says Martini. “For instance, we could show that performance had improved and downtime was reduced. Before migrating to Amazon Web Services, our uptime was 99.5. Now, it is 99.995.”

Thanks to the insights provided by New Relic, the Bringmeister team can look forward to further optimization efforts. Those efforts will keep improving user experience for customers of all stripes, and in doing so help the business to grow and grow.

“New Relic is the best tool on the market,” says Martini. “It’s a catalyst for change and improvement that helps us understand exactly where to focus our time and effort for the greatest impact.”

Be sure to read the full Bringmeister case study.


Grocery cart and basket images courtesy of

B.J. Hinshaw is a freelance writer based in Northern California. View posts by .

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