logoSpeed is everything—from the highway to the runway. At, speed plays an essential role in its quest to be the top online fashion retailer in Scandinavia. The company is determined to speed up everything: From website performance to testing and deployments. From upgrading the customer experience to rooting out warehouse bottlenecks and quickly scaling its hybrid infrastructure to cope with traffic spikes.

Partnering with some of the largest fashion brands in the world, including Polo Ralph Lauren, DKNY, Lacoste, Calvin Klein, Desigual, and many more, sells clothing, shoes, and accessories for men, women, and children. Headquartered in Malmö, Sweden, the company aims to meet or exceed the level of customer service delivered by the best brick-and-mortar retailers.

In order to do this, needs the right tools to monitor its performance across Web and mobile storefronts. During peak selling periods like Black Friday and seasonal sales promotions, it is especially important for Boozt to have fast, real-time visibility into its website data to identify and fix performance bottlenecks.

The New Relic Software Analytics Platform helped Boozt gain that insight into its website performance, optimize its customer experience, and make more efficient use of its resources and people.

Faster deployments

Prior to implementing New Relic, Boozt had to check deployments manually, and the team often missed edge cases where up to 1% of users might be experiencing issues. Aurelijus Valeiša, Web development manager at Boozt, says, “With New Relic, we can see the immediate impact of new deployments on the performance and quality of the customer experience…. Only New Relic gives us the level of visibility we need to continuously improve the speed of our site and the customer experience.”

Boozt uses the New Relic Platform on a daily basis. New Relic APM generates reports that evaluate customer experience and session traces to monitor the performance of third-party services. New Relic Mobile helps evaluate the quality and performance of Boozt’s mobile apps without the team needing detailed technical knowledge of the mobile environment.

Boozt also relies on New Relic to help produce a fast and agile platform. The company now has a better handle on monitoring its internal systems, and this insight has helped improve the speed of the Boozt website and build brand loyalty.

Speeding the warehouse

The focus on speed extends to fulfillment. “We began optimizing one area of the warehouse system at a time,” says Tobias Sjölin, principal product manager at Boozt. “We improved the processes involved in packing orders, reducing the time from 1.5 seconds to 0.5 seconds. In all, we saved the equivalent of the cost and effort of one full-time employee through optimization of the warehouse system based on insight from New Relic.”

Valeiša credits New Relic with helping Boozt deliver a better and faster experience—critical to achieving its goal of becoming the biggest and best online fashion retailer in Scandinavia.

To learn more about Boozt and how New Relic helped it improve its listing section performance by 30%, read the complete case study here.


Bernice Lo is a senior at Santa Clara University, where she is studying marketing and communications. Prior to working at New Relic, she worked in Fremont Bank’s marketing department and at the Ice Box in London as a sales and business development intern. As a young professional, she has gained extensive experience with content marketing, managing marketing campaigns, and exercising creativity to further company goals. View posts by .

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