Betting on sports means taking a risk. But that’s all part of the fun, right? What’s not so fun is when the app you’re using to place your bet crashes at a crucial moment.

To keep customers coming back for more, sports-betting operators need to offer smooth, reliable service—so that the only risk involved is that the wrong horse might cross the finish line first, or the wrong team might score the winning goal.

BetTech logoIn Africa and other emerging markets, the smartest of those sports-betting operators rely on BetTech Gaming. This enterprise SaaS platform provider of turnkey online and retail wagering solutions, founded in 2009 in Cape Town, South Africa, counts multi-national lottery organizations, blue-chip casino groups, bookmakers, and online casinos among its clients.

The secret to BetTech’s success? Going the extra mile to guarantee excellent performance. “As a managed service provider, support is key,” says BetTech CTO Ian Barnes. “Even though we are a B2B company, the end user’s experience is what matters.”

That’s why, when Ian had a hunch that New Relic could help take BetTech to the next level, he trusted his gut—and wound up winning big.

Saturday night fever

Before deploying New Relic, BetTech sometimes struggled with traffic spikes. “You can imagine the chaos if our infrastructure goes down during a popular horse race, or on one of our major lottery days,” Ian laments. Such chaos struck one Saturday night—peak time in the world of sports betting—when the company’s in-house monitoring system failed to help Ian and his team anticipate a spell of ill-timed downtime.

That’s when he knew it was time for a change. “We almost felt like we were guarding the guards, and that kept us from focusing on our core business. It just wasn’t scalable at all.”

Immediate and meaningful

Ian Barnes BetTech

Ian Barnes

BetTech is built on open source software, and it was New Relic’s support for multiple languages and operating systems that caught Ian’s eye. After installing New Relic APM quickly and easily, he immediately knew that he’d made a good call.

“Within four hours, we had replaced all our server monitoring with New Relic,” he explains. “Straightaway we started getting meaningful data from the system.” Even better, some tweaked configurations were all it took to cover plugin services like Apache, Redis, MySQL, and Memcached—no new code required.

Tackling problems early and fast

The real-time visibility offered by New Relic means Ian and his colleagues can operate more efficiently. “We can isolate the root cause of issues faster and it doesn’t require the number of people we used to have involved,” he says. “We are proactive instead of reactive and can tackle problems before they affect our clients.”

And thanks to New Relic Synthetics, BetTech can monitor the development process, too. By tagging new releases with deployment markers and running synthetic transactions, the company’s developers can make sure load times stay where they should be with each new deployment.

Flexible, scalable, functional

As the company continues its organic expansion, Ian appreciates the flexibility and scalability built into New Relic. It enables BetTech to leverage more monitoring functionality as requirements grow. “We can’t wait to see what the future holds for us,” he says, “and know that New Relic will be with us all the way.”

To learn more about what happened when BetTech went all-in with New Relic, be sure to read the full customer case study: BetTech Improves Service Delivery with Visibility Provided by New Relic.

View all New Relic customer case studies >

B.J. Hinshaw is a freelance writer based in Northern California. View posts by .

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