New Relic has been working with Amazon Web Services for years, and we’ve been a presence at the annual AWS re:Invent user conference since it began in 2012. This year is no exception—as the connection between monitoring and the cloud has never been clearer. In fact, more than half of New Relic’s customers currently report data from an AWS environment to New Relic through application and server monitoring.

As Forrester noted in its Benchmark Your Enterprise Cloud Adoption report by Sophia Vargas and Dave Bartoletti, “monitoring is the foundation for every higher-order cloud management function. You can’t hope to optimize, evaluate, or compare your cloud services without usage, performance, and cost visibility.”

So if you’re going to the sold-out event in Las Vegas next week—the largest gathering of the global Amazon Web Services community—be sure to check us out. We’re a Platinum sponsor and we’ve got lots of things going on.

aws reinvent logo

Booth business

Located at #203 on the second level of the Sands Expo Center, our booth is the place to talk to New Relic experts and get demos of all your favorite New Relic products. But that’s only the beginning: Our booth is also hosting 20-minute presentations by New Relic engineers, partners, and customers. And as usual, the New Relic booth is a mother lode of our famous data nerd swag, from cool stickers to awesome t-shirts.

You can drop by our booth any time the exhibit hall is open (the Welcome Reception from 5–7 p.m. on Tuesday, October 6, should be fun), but you may want to make time to check out presentations like New Relic developer evangelist Tori Wieldt on “From Pets to Cattle to Bacteria: How Infrastructure Is Changing in the Cloud Era (1 p.m. Wednesday & noon Thursday), and Blazemeter’s Michael Sage on how to “Ensure App Scalability with Blazemeter and New Relic (3 p.m. Thursday). Check the booth for a full schedule!

Data context is critical

For a more in-depth experience, make plans to hear New Relic director of engineering Kevin McGuire discuss Application Monitoring in a Post-Server World: Why Data Context Is Critical, at 11 a.m. on Wednesday in the Delfino 4002 room of the Venetian Hotel.

Kevin’s advanced session will cover trends in computing that New Relic has gleaned from monitoring Docker and how those trends have helped us rethink how we monitor and analyze AWS. “Docker and the cloud are changing the nature of computation as a service,” Kevin explains. “I think that what it means to monitor that, to understand what your application is doing, will require a new approach to monitoring: an analytical one. I’m excited to talk about how I see this applying to AWS and I am looking forward to connecting with re:Invent attendees to hear what first-class monitoring of AWS means to them.”

As noted in Kevin’s presentation abstract, he believes that “The move towards microservices in Docker, EC2, and Lambda points to a shift towards shorter-lived resources.… The days of static server monitoring with a single health and status check are over…. With such ephemeral resources, there is no server to monitor; you need to understand performance along the lines of computation intent. And for this, you need the context in which these resources are performing.”

A special welcome

Finally, keep your eyes open for a special welcome from New Relic as you arrive in Las Vegas. And remember, if you see something, tweet something!


Note: Event dates, speakers, and schedules are subject to change without notice.

Las Vegas image courtesy of'

Fredric Paul (aka The Freditor) is Editor in Chief for New Relic. He's an award-winning writer, editor, and content strategist who has held senior editorial positions at ReadWrite,, InformationWeek, CNET, Electronic Entertainment, PC World, and PC|Computing. His writing has appeared in MIT Technology Review, Omni, Conde Nast Traveler, and Newsweek, among other places. View posts by .

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