In this installment of New Relic’s Meet the Interns series, we introduce Ali Gerrard, a New Relic marketing intern in our San Francisco headquarters. Not surprisingly, her experience has been markedly different than the engineers up in Portland.
What’s your background?
I am 21 years old. I was born and raised in Lake Tahoe, California! I am currently headed into my fourth (and final) year at the University of California Santa Barbara where I study English and Communication.
How did you get interested in marketing?
My original plan had always been journalism. In high school I started a newspaper and in college I did some reporting and writing for UCSB’s paper. However, the more time I spent within the newspaper realm, the more I found myself more drawn to the advertising/public relations details.
I had that “ah-ha” moment when I took a Marketing 101 class as part of my major requirement. I immediately fell in love with the overall concept and knew this was something I wanted consider doing as a life profession.
What are you most interesting in learning?
Part of the reason this internship was so alluring was the opportunity to learn more about the operations side of marketing. Everything I had previously learned about marketing focused on creative advertising and public relations, so I really wanted to expand my skills and hone in on the marketing ops aspect. It’s been great to see how the “less-sexy” side of marketing can be just as fun.
What are you working on here?
One of my biggest projects has been conducting competitive research analysis of different competitors to track and compare nurturing emails, social media, sign up statistics and website content. My primary responsibility is documenting the frequency and types of communication our competitors are sending.
Other than that, I have worked with some of the different marketing groups on things like finding advertising spaces, drafting content emails and working with our community and events teams to track and organize our registrants and attendees of FutureTalks and other events. I have also done work in Salesforce and Marketo.
How would you describe the experience?
Monday has become my favorite day of the week because I get to go into the office and be a part of a company that is genuinely making a difference in the world.
The best part is getting to work with such a diverse and talented group of people. Everyone has been so friendly and welcoming; it has been really fun getting to meet all of the different personalities and see what kind of team it takes to make good things happen.
The most surprising thing is the vibe in the office. When I pictured working at a top software analytics company, I had imagined a much more “stuffy” environment. Instead, everyone is always smiling or making jokes. Plus there is always an eclectic mix of music playing!
Much of the work is new to me, so the biggest challenge has been putting myself out there to constantly ask questions to improve my skills and the overall outcome of my projects.
Who at New Relic has most influenced you?
My bosses— Marketing Ops Manager Isaac Wyatt and Director of Marketing Operations Baxter Denney. They have been so supportive and encouraging. I never feel silly asking them questions or getting help on projects. Every day I come into the office, they make me feel like I am an integral part of the team.
Not to mention, they are both brilliant. It’s such a privilege to work with people who have so much experience, and who are so obviously good at their jobs.
What are your plans for the future?
I have one more quarter to finish at UCSB, then I plan on coming right back to San Francisco to establish a full-time career in the tech industry. My experience at New Relic has helped me to confirm this is absolutely the type of job I want to pursue.
Is there anything else we should know about you?
I love anything outdoors—skiing, tennis, surfing, longboarding, hiking, or just going to the beach. I have lived in three different countries in the last three years. I speak Italian. I play the ukulele. I am obsessed with music (especially live concerts), reading, the San Francisco Giants and my dog, Tucker.