As we often say here at New Relic, every business today is a software business. But what actually happens when a company undergoes a digital transformation to embrace that new reality? The answer varies from company to company, of course, but one constant is an organization-wide emphasis on meeting—and exceeding—the customer’s digital expectations.

At online gift marketplace DaWanda, for example, the move required fostering an engineering-driven culture—one in which business goals are established and addressed through the development process itself (as opposed to after the software has been shipped).

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New Relic Regional Director Oliver Manojlovic and DaWanda CTO Jason Green

So explained Jason Green, DaWanda CTO, speaking as part of a panel at FutureStack17: Berlin, moderated by New Relic’s own Oliver Manojlovic. Joining Jason and Oliver on stage were Robert Ginda, head of online shops at 21sportsgroup; Matthias Schmidt, head of development at DFL Digital Sports; and Jesko Thiele, senior mobile developer at ImmobilienScout24.

Jesko doubled down on the importance of “not taking the users’ needs for granted.” And all four speakers noted the crucial role of deep visibility into your company’s customer experience, application performance, and dynamic infrastructure in order to manage a successful digital transformation.

To learn more about each of these companies’ digital transformation journeys, watch the full panel discussion in the video below:

Don’t miss the other FutureStack: Berlin video posts in this series:

You can see all available FutureStack presentation videos, including the keynotes, at our FutureStack17 YouTube playlist.

Join us in New York City

Thank you to our panelists—and all our amazing speakers—for making our FutureStack world tour such a huge success. Join us in the Big Apple, September 13-14, for our 2-day flagship event, FutureStack: New York! Be sure to save your spot—register here today.

Follow @futurestack and the #futurestack hashtag on Twitter to stay updated.

futurestack new york

Note: Event dates, speakers, and schedules are subject to change without notice. FutureStack: Berlin photos by Jörg Parsick-Mathieu.

B.J. Hinshaw is a freelance writer living in Northern California. Previously based in London, he writes mostly for B2B tech companies in the San Francisco Bay Area. View posts by .

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