Today, cloud computing has become the new normal, and forward-looking companies worldwide are closing down their physical datacenters and embracing the freedom of cloud-based infrastructure.

The leading provider of that infrastructure is, of course, Amazon Web Services. But where did it all begin for AWS? In his fascinating FutureStack: London presentation last month, Ian Massingham, AWS chief evangelist, answered that question and more.

Originally, Ian explained, “We realized that it would be more efficient and quicker for our builders if we equipped them with a set of standardized technology components that they could reuse when the were trying to solve problems and build new systems and products.”

ian massingham aws on stage at futurestack london

But the company also had customers in mind, and when Amazon S3 launched in April 2006, it soon proved popular among startups reluctant to burn money on fixed resources. By 2011, large and established enterprise customers were catching on, too.

Today, AWS is proud of the cloud-powered transformations being enjoyed by so many of its customers. Take mutual AWS and New Relic customer Trainline, for example: just 18 months after moving to the cloud, Trainline is saving $1.5M annually and dealing with 60% less downtime.

So what’s the secret to AWS’s success? To discover the processes and practices that power the company’s fierce pace of innovation, watch Ian’s full talk in the video below:

Don’t miss the other FutureStack: London video posts in this series:

You can see all available FutureStack: London presentation videos, including the keynotes, at our FutureStack17: London YouTube playlist.

Join us in New York City

Thank you to Ian—and all our amazing speakers—for making our FutureStack world tour such a huge success. Join us in the Big Apple, September 13-14, for our 2-day flagship event, FutureStack: New YorkEarly bird pricing is available until July 15. Be sure to save your spot—register here today.

Follow @futurestack and the #futurestack hashtag on Twitter to stay updated.

futurestack new york

Note: Event dates, speakers, and schedules are subject to change without notice.

B.J. Hinshaw is a freelance writer living in Northern California. Previously based in London, he writes mostly for B2B tech companies in the San Francisco Bay Area. View posts by .

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