Picture the scene. You’re sitting down to watch the big game. Drinks and snacks are laid out on the table, your friends are beside you on the sofa. Then, the power goes out. Game over. You call the power company. Their response? “We guarantee service 95% of the time.”

Maybe power companies can get away with that, but—as Lee Atchison, senior director of strategic architecture at New Relic, explained in his FutureStack17: London presentation “The New Stack”—businesses running applications can’t. Why? Because, according to Lee, “When your customers expect a product to work, they expect it to work.”

lee atchison on stage at futurestack london

So how do you keep your app running at scale? How do you maximize availability and optimize user experience? After all, Lee said, “User experience, based on app performance, is what ultimately drives business success.”

Step one is understanding your resources. Step two is observing their behavior (which is where New Relic comes in). Step three is capitalizing on the incredible potential of the dynamic cloud.

To learn what that means, and how running your apps in a dynamic environment can make a huge difference for your business, watch Lee’s full presentation in the video below:

Don’t miss the other FutureStack: London video posts in this series:

You can see all available FutureStack: London presentation videos, including the keynotes, at our FutureStack17: London YouTube playlist.

Join us in New York City

Thank you to Lee—and all our amazing speakers—for making our FutureStack world tour such a huge success. Join us in the Big Apple, September 13-14, for our 2-day flagship event, FutureStack: New YorkEarly bird pricing is available until July 15. Be sure to save your spot—register here today.

Follow @futurestack and the #futurestack hashtag on Twitter to stay updated.

futurestack new york

Note: Event dates, speakers, and schedules are subject to change without notice.

B.J. Hinshaw is a freelance writer living in Northern California. Previously based in London, he writes mostly for B2B tech companies in the San Francisco Bay Area. View posts by .

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