According to a recent IBM study, more than 47% of digital traffic to U.S. retail websites now comes from mobile devices. Mobile applications are today an essential part of daily life for billions of consumers, making them a necessary part of any modern business strategy.

Unfortunately, without data it’s difficult to fully understand the business impact of mobile software performance and many teams lack a way to track improvement or regression in app performance over time. Small teams and changing technology make it challenging to ensure consistency in customer experience. Mobile app developers, product managers, and business owners are not always able to tell if technical performance is impeding the business success of their apps, and thus cannot prioritize what work will have the most meaningful impact on metrics such as revenue, monthly active users (MAUs), and ratings. Just as important, they can’t tell if the releases of their apps are getting better or worse over time—making it hard to determine the best ways to adjust their team, priorities, budget, and process.

The New Relic solution: Mobile Version Trends report

That’s where our new Mobile Version Trends Report is designed to help. Announced today as a private beta, Mobile Version Trends will be a new UI dashboard in a new Reports category in New Relic Mobile. The page will show and compare usage and performance metrics across the most recent versions of a mobile app.

Think of it as an in-depth “report card” for each version of your app that can surface the metrics most critical to assuring customer satisfaction and business outcomes. It’s designed to help correlate technical performance to adoption and customer happiness so you can decide where to focus development efforts.

Specifically, developers and managers will be able to use Mobile Version Trends to track progress on these aspects and metrics across subsequent releases of their apps, even if they are new to that application development effort. Easy-to-spot diagnostic data make it easier for managers to get a higher-level view into changes made and their effects. That data can be essential to properly prioritizing upcoming development efforts, and can help enable better decision making about how to adapt road maps, technology, resourcing, and ownership to achieve the goals of their mobile strategy.

version trends

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Take a look at the report

The above screenshot of the Mobile Version Trends Report shows critical adoption metrics—session count and total unique installs—broken down into upgrades and new installs for each release. Alongside those are key technical performance indicators: stability, network health, and memory usage. For stability we’ve chosen the crashed session rate; i.e., the percentage of all app sessions that crashed. We believe it’s important to understand whether networking problems are originating from the app, network, or server, so we show the percentage of server responses that returned an HTTP error code and the percentage of calls that failed to receive a response. With those we also include the overall server response time as seen from the app’s perspective and the number of network requests made per app session.

An important change introduced in Mobile Version Trends is comparison of app performance across releases, based on data collected when each version was at its peak of popularity. The Mobile Version Trend Report will show you data from the first day, week, or month that each version was in production use. This industry-first “apples to apples” comparison is designed to help you understand in a single view whether a release of your app has better or worse adoption and performance characteristics.

Stay tuned for additional updates on Mobile Version Trends.

Jonathan Karon and Susie Bily contributed to this post.

 

Forward-Looking Statements

This post contains “forward-looking” statements, as that term is defined under the federal securities laws, including but not limited to the ways that Mobile Version Trends will help customers to prioritize development efforts and adapt roadmaps, technology, resourcing, and ownership to achieve strategic goals, and the benefits of our new features to our customers resulting from dashboards within the Mobile Version Trends Report and the ability to track critical metrics, and any features or benefits related thereto, and the availability of Mobile Version Trends. The achievement or success of the matters covered by such forward-looking statements are based on New Relic’s current assumptions, expectations, and beliefs and are subject to substantial risks, uncertainties, assumptions, and changes in circumstances that may cause New Relic’s actual results, performance, or achievements to differ materially from those expressed or implied in any forward-looking statement. Further information on factors that could affect New Relic’s financial and other results and the forward-looking statements in this post is included in the filings we make with the SEC from time to time, including in New Relic’s most recent Form 10-Q, particularly under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Copies of these documents may be obtained by visiting New Relic’s Investor Relations website at http://ir.newrelic.com or the SEC’s website at www.sec.gov. New Relic assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

 

Smartphone image courtesy of Shutterstock.com.

James Riseman is Director of Product Marketing, Analytics, at New Relic. He has been in the software industry for over 15 years in product management, product marketing, and as an entrepreneur.

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