Scopely Drives Revenue by Reducing API Time with Help from New Relic

By Posted in New Relic News, Top Post 9 July 2013

Scopely logoFounded in 2011, Scopely is a next-generation mobile entertainment network that’s redefining the way social games are developed, distributed and monetized. The company works with independent gaming studios to co-develop multiplayer games for millions of active users. To date, Scopely has raised $8.5 million in seed financing, with support from A-list investors including Anthem Venture Partners, the Chernin Group, Greycroft Venture Partners and New Enterprise Associates.

The Fast Track to Success
In just two years, Scopeley has released four live games on iOS and two on Android, and has several more in development. “At first, it took us six months to release just one game,” says Ankur Bulsara, Co-Founder and CTO at Scopely. “Now it takes us about three months and we’re collaborating with more partners to build more games in parallel.”

With each game it releases, Scopely hopes to increase its market share by grabbing the attention of new audiences. And this translates into heavier traffic for its applications, with nearly two billion API requests per week. “Mini Golf MatchUp became the top free game in the iOS Store almost literally overnight,” Bulsara explains. “That level of popularity is awesome. But it also means we need to be extra-vigilant in maintaining the performance of our applications.”

Monitoring Performance from the Start
Scopely has been using New Relic since its beginning, when the company was focusing on developing Facebook apps in PHP. “One of our first Facebook apps attracted seven million monthly active users,” says Bulsara. “I credit New Relic with making some of that growth possible, because it helped us identify and address critical bottlenecks in our database.”

As Scopely transitioned to a mobile gaming model, it began using C# and .NET on the backend. Bulsara knew he wanted to stick with a tried-and-true solution for monitoring the company’s apps. “For me, New Relic has always been a no-brainer,” he says. “I can’t think of any reason why we wouldn’t use it. It just works.”

Today, New Relic is installed across Scopely’s backend infrastructure helping developers identify slow queries and other issues before they affect end users. “New Relic offers insight at the holistic level,” Bulsara says. “It can monitor the entire lifecycle of an API request. Other solutions monitor various components in isolation, but only New Relic gives us end-to-end visibility.”

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Driving Revenue
New Relic helps Scopely drive revenue by proactively identifying issues in production. “When people play mobile games, they often have just a little bit of free time,” says Bulsara. “Let’s say a user is waiting for the doctor, and she has two minutes to spare, so she decides to play a couple of turns on her iPhone. The faster our system responds, the more turns she can play, the more push notifications go out and the more ads we can show. That, of course, means more revenue. In other words, we have a very strong incentive to cut our API response time — and New Relic plays a big role in helping us achieve that.”

As the company’s games get more and more attention from Google and Apple, scalability becomes especially important.

He sums it up this way: “Several of our games have been featured in the Android and iOS Stores,” says Bulsara. “Each time that happens, we gain hundreds of thousands of new users in a short amount of time. New Relic helps ensure that we always have the headroom necessary to accommodate those spikes in traffic.”

Read the Full Case Study
Read the full case study to find out how New Relic helped Scopely drive revenue by reducing its API response time. And if you’re on Amazon Web Services like Scopely, you can get New Relic Standard free of charge as part of our partnership. Go to newrelic.com/aws for more information.

leigh@newrelic.com'Marketing Manager, Content

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